Dineega – Directly tied to our Culture.

Dineega Clothing, also known as Dineega Furs, is a Native-owned business based in Cordova, Alaska. Cordova is a small coastal town in southern Alaska, on the eastern side of Prince William Sound. Known for its rich fishing industry and vibrant Native heritage, Cordova is surrounded by lush forests, towering mountains and pristine waterways.

Founded and operated by Diana Riedel, an Alaskan Native from Cordova, the company specializes in handcrafted garments made from sustainable, locally sourced furs such as sea otter, seal, and sea lion. They also sell tee-shirts with Native designs.

The symbolic beauty in this tee-shirt lies in the power of our Native Culture. Every dream, big or small, starts with a single thought, an emotional connection, a visual picture, but bringing our Native Culture to life through this design gives it meaning. 

Native Alaskans living in rural areas have long used the resources of Alaska’s land and waters for survival. More importantly, Subsistence is both a cultural way of life and an economic necessity. Native Alaskans must hunt and fish to survive. Dineega (Moose) are directly tied to this Culture, providing traditional clothes, winter food, snowshoe bindings and dog sled materials.

Hunting has always been about providing for my family, and it is much more than just hunting. It is a great occasion when we may return to the fine simplicity of our ancestors.

The beauty of this culture lies in nature and in the animals, in their purest form; the simplicity; the appreciation of the little things that go unnoticed. Beyond anything material. A world that does not need any changes.

A profound shift happens when you are out in the forests, high in the mountains, or far up a river. You lose yourself and, at the same time, find yourself.

Find yourself in Dineega Clothing.

Paul John Jr

Dineega Clothing