The Santa Fe Indian Market is the largest and most prestigious juried Native arts show in the world. Begun in 1922, Indian Market attracts over 120,000 visitors from all over the world, to buy art directly from roughly 1,000 artists from 200+ federally recognized tribes from the U.S. and Canada. Music and dance, a native film festival, panel discussions, a curated contemporary art show, Native American clothing contest and haute couture fashion show are highlights of the weekend.

Additional events occur in downtown Santa Fe during the week leading up to Market. For many visitors, Indian Market provides a rare opportunity to meet Native artists and learn about contemporary Indian arts and cultures. Quality and authenticity are the hallmarks of the Santa Fe Indian Market, which is produced every third weekend in August by the Southwestern Association for Indian Arts (SWAIA), a non-profit organization that promotes Native art and artists.