Located near historic U.S. Route 66 in Flagstaff, Arizona, Hool’áágóó is a Native-owned business celebrating Diné (Navajo) weaving traditions through contemporary apparel and textiles. The name Hool’áágóó, meaning “forever” or “infinity” in the Diné language, reflects the enduring influence of Navajo culture and artistry.

Visitors can explore beautiful pieces inspired by ancestral rug designs, blending traditional patterns with modern design. Each item tells a story of place, community and identity, drawing on the high desert landscapes, vibrant colors and intricate weaving techniques of the Southwest while supporting living Native artists and entrepreneurs.  

We specialize in high-performance knitwear created through a synergy of modern technology and traditional inspiration. While our aesthetic often draws from the geometric complexity of Navajo rug designs, our products are fundamentally different in structure and utility.

A stop at Hool’áágóó offers a meaningful way to engage with contemporary Native expression in Flagstaff. Guests are invited to browse, learn and connect directly with Diné creativity, adding depth to any Route 66 journey through northern Arizona and highlighting how Indigenous culture continues to thrive today.

Founded by the Lane family, the business draws on a multi-generational legacy of Navajo textile art, including rug weaving and knitting.

LOCATION

5200 East Cortland Blvd, Suite D5

Flagstaff, AZ 86004